Course curriculum
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1
1. Welcome to PersistIQ Academy!
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Welcome! Let's Talk Expectations and Goals
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Assignments and Quizzes
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Meet The Instructor: Tom Briccetti
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2
2. Intro to Email Automation
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What is email automation?
FREE PREVIEW -
Why is email automation important?
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Terms and topic overview
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Key learning: Why every single successful sales person use email automation
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Connecting your mailbox
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Goal Setting
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Chapter 2 Quiz
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3
3. Segmenting and Goals
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Ideal Customer Profile/Persona
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Population vs Segments
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Setting up a list of leads to personalize at scale
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Integrate with lead providers
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Prospecting 101
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Key learning: How to turn a lead list into a bonus check
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Key Learning: 5 prospecting mistakes you need to avoid
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Prospect on LinkedIn
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Define Your ICP
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Chapter 3 Quiz
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4
4. Messaging
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What's your goal with your message?
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Writing the email - Subject Line, Openers, The Body, CTAs
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Templates + Personalization
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Best practices to ensure emails are read
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Key Learning: How only sending 20 emails a day can net you 100k
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Personalization at Scale
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Write two email templates
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Chapter 4 Quiz
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5
5. Build your first campaign
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What is a Campaign?
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Multitouch and multi-channel
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Frequency and duration of a campaign
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Sending Windows
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Build your first campaign!
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Chapter 5 Quiz
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6
6. Optimizing Campaigns
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Thinking scientifically about your campaigns
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Open-click-reply rate analysis
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A/B testing
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Common Mistakes
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Run A/B test
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Chapter 6 Quiz
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