Course curriculum

  • 1

    1. Welcome to PersistIQ Academy!

    • Welcome! Let's Talk Expectations and Goals

    • Assignments and Quizzes

    • Meet The Instructor: Tom Briccetti
  • 2

    2. Intro to Email Automation

    • What is email automation?

      FREE PREVIEW

    • Why is email automation important?

    • Terms and topic overview

    • Key learning: Why every single successful sales person use email automation

    • Connecting your mailbox

    • Goal Setting

    • Chapter 2 Quiz
  • 3

    3. Segmenting and Goals

    • Ideal Customer Profile/Persona

    • Population vs Segments

    • Setting up a list of leads to personalize at scale

    • Integrate with lead providers

    • Prospecting 101

    • Key learning: How to turn a lead list into a bonus check

    • Key Learning: 5 prospecting mistakes you need to avoid

    • Prospect on LinkedIn

    • Define Your ICP

    • Chapter 3 Quiz
  • 4

    4. Messaging

    • What's your goal with your message?

    • Writing the email - Subject Line, Openers, The Body, CTAs

    • Templates + Personalization

    • Best practices to ensure emails are read

    • Key Learning: How only sending 20 emails a day can net you 100k

    • Personalization at Scale

    • Write two email templates

    • Chapter 4 Quiz
  • 5

    5. Build your first campaign

    • What is a Campaign?

    • Multitouch and multi-channel

    • Frequency and duration of a campaign

    • Sending Windows

    • Build your first campaign!

    • Chapter 5 Quiz
  • 6

    6. Optimizing Campaigns

    • Thinking scientifically about your campaigns

    • Open-click-reply rate analysis

    • A/B testing

    • Common Mistakes

    • Run A/B test

    • Chapter 6 Quiz